Market Research Analysts and Marketing Specialist Salary in 2026
How Much Do Market Research Analysts and Marketing Specialists Make?
Market Research Analysts and Marketing Specialists earn a median annual salary of $76,950 as of 2026, based on BLS Occupational Employment and Wage Statistics (OEWS) data. Wages span from $42,070 at the 10th percentile to $144,610 at the 90th percentile — a range of $102,540. The highest-paying state is Delaware at $98,650.
| Percentile | Annual salary |
|---|---|
| 10th percentile | $42,070 |
| 25th percentile | $56,220 |
| Median (50th) | $76,950 |
| 75th percentile | $104,870 |
| 90th percentile | $144,610 |
Market Research Analysts and Marketing Specialist Salary by State
Median annual salary across all 50 states. Click a column to sort.
| State | Median salary |
|---|---|
| Delawaretop | $98,650 |
| Washington | $94,300 |
| Massachusetts | $93,430 |
| California | $92,770 |
| New York | $91,840 |
| New Jersey | $85,190 |
| District of Columbia | $83,340 |
| Oregon | $82,600 |
| Minnesota | $81,460 |
| Colorado | $80,670 |
| Virginia | $79,840 |
| Rhode Island | $77,630 |
| Florida | $77,490 |
| North Carolina | $77,360 |
| Georgia | $75,490 |
| Connecticut | $75,320 |
| Vermont | $74,340 |
| Maryland | $73,560 |
| Illinois | $72,840 |
| Maine | $72,690 |
| Michigan | $68,120 |
| Ohio | $67,850 |
| New Hampshire | $67,590 |
| Iowa | $67,300 |
| Montana | $66,840 |
| Arizona | $66,750 |
| South Carolina | $66,110 |
| Hawaii | $65,870 |
| Pennsylvania | $65,190 |
| Wisconsin | $65,000 |
| Texas | $64,900 |
| Utah | $64,900 |
| Arkansas | $64,830 |
| Tennessee | $64,720 |
| Missouri | $64,280 |
| Indiana | $63,380 |
| Alaska | $62,960 |
| Nevada | $62,590 |
| Kansas | $62,230 |
| North Dakota | $62,230 |
| South Dakota | $61,720 |
| New Mexico | $60,200 |
| Kentucky | $59,420 |
| Oklahoma | $59,330 |
| Idaho | $59,010 |
| Mississippi | $57,520 |
| Louisiana | $57,300 |
| Wyoming | $57,040 |
| Nebraska | $55,630 |
| Alabama | $55,390 |
| West Virginia | $50,290 |
Highest-Paying Metros for Market Research Analysts and Marketing Specialists
Market Research Analysts and Marketing Specialist Salary by Experience
Estimated salary ranges derived from BLS wage percentiles. Entry level corresponds to P10–P25, mid-career to the median, experienced to P75, and senior to P90+.
| Experience level | Estimated salary |
|---|---|
| Entry level (0–2 yrs) | ~$42,070 – $56,220 |
| Mid career (3–7 yrs) | ~$76,950 |
| Experienced (8–15 yrs) | ~$104,870 |
| Senior (15+ yrs) | $144,610+ |
How to Earn More as a Market Research Analysts and Marketing Specialist
Location is the single biggest salary lever: Market Research Analysts and Marketing Specialists in San Jose-Sunnyvale-Santa Clara, CA earn $139,140 — $62,190 above the national median. An advanced credential — such as a graduate degree or specialized certification — is consistently associated with higher earnings in this field. Reaching the 75th percentile ($104,870) typically requires 5–10 years of experience plus specialization in a high-demand area.
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Market Research Analysts and Marketing Specialist Salary vs Similar Careers
| Career | Median salary |
|---|---|
| Market Research Analysts and Marketing Specialistthis career | $76,950 |
| Advertising and Promotions Manager | $126,960 |
| Marketing Manager | $161,030 |
| Sales Manager | $138,060 |
| Wholesale and Retail Buyer | N/A |
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SOC: 13-1161.00 · Data: BLS OEWS 2026, O*NET 29.1 · Salary figures are national medians unless otherwise noted.