Marketing Manager Salary in 2026
How Much Do Marketing Managers Make?
Marketing Managers earn a median annual salary of $161,030 as of 2026, based on BLS Occupational Employment and Wage Statistics (OEWS) data. Wages span from $81,900 at the 10th percentile to $239,200 at the 90th percentile — a range of $157,300. The highest-paying state is Massachusetts at $192,480.
| Percentile | Annual salary |
|---|---|
| 10th percentile | $81,900 |
| 25th percentile | $111,210 |
| Median (50th) | $161,030 |
| 75th percentile | $211,080 |
| 90th percentile | $239,200 |
Marketing Manager Salary by State
Median annual salary across all 50 states. Click a column to sort.
| State | Median salary |
|---|---|
| Massachusettstop | $192,480 |
| California | $178,160 |
| Virginia | $177,250 |
| Colorado | $173,390 |
| New Jersey | $173,310 |
| New York | $172,590 |
| Rhode Island | $171,250 |
| Washington | $168,800 |
| District of Columbia | $168,080 |
| Minnesota | $167,250 |
| Georgia | $159,180 |
| Connecticut | $158,410 |
| North Carolina | $156,650 |
| Oregon | $155,640 |
| Illinois | $154,480 |
| Maryland | $154,080 |
| New Hampshire | $153,020 |
| Vermont | $151,010 |
| South Dakota | $145,390 |
| Pennsylvania | $142,000 |
| Kansas | $141,250 |
| Texas | $140,620 |
| Arizona | $135,920 |
| Michigan | $135,610 |
| Utah | $135,190 |
| Ohio | $132,660 |
| Montana | $132,180 |
| Wisconsin | $131,110 |
| Indiana | $130,730 |
| Florida | $130,490 |
| Tennessee | $130,260 |
| Iowa | $128,150 |
| Arkansas | $127,320 |
| Oklahoma | $126,150 |
| South Carolina | $124,000 |
| Kentucky | $123,480 |
| North Dakota | $123,460 |
| Hawaii | $121,160 |
| New Mexico | $118,460 |
| Idaho | $114,410 |
| Alabama | $112,960 |
| Missouri | $112,250 |
| Alaska | $110,560 |
| West Virginia | $110,150 |
| Nebraska | $108,200 |
| Louisiana | $103,080 |
| Nevada | $103,020 |
| Mississippi | $91,030 |
Highest-Paying Metros for Marketing Managers
Marketing Manager Salary by Experience
Estimated salary ranges derived from BLS wage percentiles. Entry level corresponds to P10–P25, mid-career to the median, experienced to P75, and senior to P90+.
| Experience level | Estimated salary |
|---|---|
| Entry level (0–2 yrs) | ~$81,900 – $111,210 |
| Mid career (3–7 yrs) | ~$161,030 |
| Experienced (8–15 yrs) | ~$211,080 |
| Senior (15+ yrs) | $239,200+ |
How to Earn More as a Marketing Manager
Location is the single biggest salary lever: Marketing Managers in San Jose-Sunnyvale-Santa Clara, CA earn $228,580 — $67,550 above the national median. An advanced credential — such as a graduate degree or specialized certification — is consistently associated with higher earnings in this field. Reaching the 75th percentile ($211,080) typically requires 5–10 years of experience plus specialization in a high-demand area.
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Marketing Manager Salary vs Similar Careers
| Career | Median salary |
|---|---|
| Marketing Managerthis career | $161,030 |
| General and Operations Manager | $102,950 |
| Advertising and Promotions Manager | $126,960 |
| Sales Manager | $138,060 |
| Purchasing Manager | $139,510 |
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SOC: 11-2021.00 · Data: BLS OEWS 2026, O*NET 29.1 · Salary figures are national medians unless otherwise noted.